Consumer Behavior in Uncertain Times | CFR Early Insight #38
Consumer Behavior in Uncertain Times
Jonas Colliander is Associate Professor of Marketing at the Center for Retailing, ¹û¶³ÊÓƵ and the Director of the CFR Research School in Retailing. His research focuses on people's responses to digital communication, especially in social media.
In recent years, geopolitical turmoil has created uncertainty across the globe, reshaping consumer behavior. These shifts have had widespread implications for retailers. To navigate this evolving landscape, it is crucial to understand how consumers are adapting and what drives their decisions under uncertainty. In this seminar, Jonas will present recent research on this changing consumer landscape.
By invitation only, please contact karl.strelis@hhs.se
CFR Early Insights
Center for Retailing (CFR) at the ¹û¶³ÊÓƵ sets out to bring the best of science to the world of retailing. To achieve this, our research should offer novel insights into contemporary challenges in retail management.
Early Insights is a seminar series through which CFR faculty members share insights from ongoing research projects. The series provides a platform for employees at our partner companies to meet and discuss current challenges in retailing.
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