Retail Media at HUI
Viktor Eklöf, Senior Manager at HUI Research, held a presentation about how HUI functions as a consulting firm, what type of projects they undertake, and how retail media is become a big part of the industry. He later went more in depth into retail media, explaining different types and functions of it.
The students then proceeded to take part of a case, with the main goal to identify how different retailers could use retail media as an alternative revenue stream.
Some of the suggestions presented by the students were packaging packaging offerings, use customer generated content for retail media, and niche on markets with low rates and potential high returns of retail media. The presentations was presented to a board including Viktor Eklöf, Sara Rosengren (CFR), and Emma Hernell (CEO of HUI).
Emilio Martinez, Key Account Manager CCEP Retail Club
